Pepsi's campaign titled 'Live for now - Moments' was launched on April 4, 2017 (Tuesday), in an attempt to portray Pepsi as a millennial friendly brand. Contact this reporter at katie@buzzfeed.com. Rochester-based grocery store Wegmans Food Markets temporarily fired Alec Baldwin as one of their spokespeople. Not to say that Martha Stewart isn't the perfect pitchman for SOME product, just not THIS product. Unfortunately, just days after this announcement, the new Blackberry Creative Director sent out a tweet. O'Reilly characterized Ludacris' lyrics as "immoral" and a bad influence on youth. Back in the early noughties pop princess Britney Spears was signed to a multi-million endorsement deal with soft drinks giant Pepsi but despite all the Pepsi she could drink, Britney kept getting. Check out our What's Hot in Hollywood newsletter to get weekly updates about all things Hollywood and entertainment marketing. When you're not nice, that bad things happen to you?". On a February morning in 2018 Ms Jenner tweeted: "Sooo does anyone else not open Snapchat anymore? July 09, 2015, People make mistakes. Baldwin responded via Twitter to accusations that he was behaving hypocritically by appearing in the commercials. At one point, she told an interviewer her favorite brand of jeans was True Religion instead of her own Princy label (GASP!). Members of the conservative blogosphere, however, thought it was a keffiyeh, a garment worn frequently in Arab countries, and they pitched a fit. Reference. Having a famous person huck your product isn't always win-win. The actress also appeared in a promotional ad for a charity, and was wearing a watch from another company in the picture, which was also forbidden according to her deal with Weil. Simpson was, of course, not convicted. Absolutely no symbolism was intended. The company then removed the commercial because the possibility of misperception detracted from its original intention to promote our iced coffee.. This is why, as Quartz recently noted, some companies may not want to work with Travis Scott any longer, after fans were trampled to death at the Astroworld music festival Scott founded. (We're only human, after all.). The company dropped her, saying her pregnancy violated their contract. "I'm behind Robyn 100 percent, he said. Access your favorite topics in a personalized feed while you're on the go. Endorsements gone wrong. Why are Priceline execs sending Shatner to his fiery demise? Who has dumped Donald exactly? Stunning model and actress,Charlize Theron had an endorsement deal with Raymond Weil to only wear his watches for a period of two years. Although some dont agree with some of the Kardashians methods for attaining wealth, its hard to argue with the fact that their plans have been working. Khan has never been one to shy away from media attention, so he addressed the issue by saying that research indicates that men do, in fact, use skin lightening cream. Getty Images One celebritys embarrassment can become our never-ending entertainment, especially when it still exists permanently on the internet. The photo above shows Scarlett Johansson promoting SodaStream. Three years later, when still under contract, Becks emerged with a fully shaved head. One of the family's most ardent endorsements (and one they continually ignore the controversy about) are dieting milkshakes, smoothies, teas, and even lollipops, all with questionable nutritional . Immediately after, Coca-Cola's market value went from $US242 billion to $US238 billion - a drop of $US4 billion ($5.2 billion). The company has to forfeit an estimated $247 million this year alone. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'ef3b57cc-1c73-48e9-be59-d22b18d9ebe3', {"useNewLoader":"true","region":"na1"}); Topics: After internal debates between the CAA's Bryan Lourd, Richard Lovett, and Kevin Huvane, the agency apparently decided to keep Smith on its roster. Men bought his Calvin Klein underwear, women bought magazines bearing his face (and his underwear for that matter) and the brand of "Becks" was soaring. Microsoft and partners may be compensated if you purchase something through recommended links in this article. Or, maybe she was too tired to come to promotional events (pregnancy can do that sometimes) and they had to end their partnership. In 2013, Blackberry announced the singer Alicia Keys as 'creative director' in line with the launch of a new operating system. But no big-name deals were ever back on the table. Katie Notopoulos is a senior technology reporter for BuzzFeed News and is based in New York. This is a particular danger when celebrities endorse multiple products at a time. Simpson became famous for allegedly murdering his ex-wife Nicole Brown and her friend, Ronald Goldman, the former football star was the face of Hertz rental cars. ", Other brands didn't care about Phelps' bong. Choi, S. M., & Rifon, N. J. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Here's a look at some of the biggest athletes who lost endorsements and the money that went with those deals. While NBA legend Charles Barkley was never fired for his gaffe, it was still pretty embarrassing. Think of Michael Jordan and Nike (NKE), or Brooke Shields and Calvin Klein. 2023 Fortune Media IP Limited. Here's another company that used YouTube to endorse their brand with a significant effect. This is a case where the celebrity struck back and won. Before he became famous for all the wrong reasons. . We intend to litigate this case aggressively SRG's attempt to take advantage of Ms. Polizzi will not be tolerated.". We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. Contact Katie Notopoulos at katie@buzzfeed.com. Disney was not the only one to drop Depp, the film and entertainment studio Warner Bros asked him to step down from the role as the insidious wizard of J.K. Rowling's Fantastic Beasts franchise following his loss in the U.K. libel case against The Sun. Check out our list of six other athletes who lost their . Hiring a comic comes with its PR risks. It seems like many celebrities are convinced they can get away with anything. Singer Katy Perry was paid $4.5 million to endorse Jemella Group Ltd. hair products under a two-year contract. 10 Celebrities Who Sell Brands With Their Voices, Movie Mistakes : Hollywood's Biggest Fails, Privacy While the ad itself was PG, Madonna's music video for the song in which she witnesses a rape and gyrates around a burning cross incited an explosion of controversy. After his indictment, Nike suspended its contract with him, without pay. Great post! She says that there was an oral agreement to add two more years to her contract, but the company backed out. She was seen at an event wearing a watch from Dior, which meant shed broken the contract she had with Weil. She missed the brand's big 2007 launch party since it occurred during her brief jail stint. While Shatner was dropped for being too good at his job -- too many people recognized him as "The Negotiator", and Priceline is switching from a bidding to a fixed-price model -- many other celebrities have lost their spokesperson positions for much more controversial and ridiculous reasons. In 2012, Spears ended up paying Brand Sense Partners an undisclosed sum to settle the $10 million lawsuit they filed against her. In addition to putting out music with The Black Eyed Peas, Will.i.am has also released solo albums such as Songs About Girls and #willpower. Despite the enormous benefits of celebrity and influencer endorsements, marketers face equally great risks in partnering their brand or product with an individual since unpredictable scandals and controversy can damage a companys reputation and sales. "I thought this was the greatest scam going -- getting paid for watching sports," Barkley said. Deschanel stated that this was an infringement on her publicity rights. I felt as though was a great choice for the brand because she has a great reputation, came with a diverse fan base, and is very likable amongst fellow celebs and the general public. The suit was settled, and Tarrant gave up the license. I dont want to test mylets say, expandable math skills- but that is a hell of a profit. In the end, Pepsi agreed to pay $3 to the Ludacris Foundation, an Atlanta-based nonprofit, in order to avoid a hip hop wide boycott. Some celebrity product endorsements are such natural fits that we have a hard time envisioning the product without the celebrity's face smiling next to it. Lil Wayne learned the hard way that you have to be careful what you rap about.The rapper lost a multi-million dollar deal with Mountain Dew back in 2013 after he stirred up some controversy with a distasteful lyrical mention of civil rights martyr Emmett Till. Or is it just me ugh this is so sad". Celebrity Endorsements Gone Wrong. After publicly making anti-semitic and other inappropriate statements, his supporting brands, like Balenciaga, The Gap, Adidas, his artist agency, and, Especially for the sporting goods manufacturer Adidas, who has been working with the rapper for almost ten years, the discontinuation of the popular line will result in aching sales losses. Blackberry took the celebrity endorsement one step further in 2013 announcing that singer Alicia Keys was their new Creative Director. He can now been seen in ads for Nike and others. But people like Khloe Kardashian advertise those dangerous goods, too, much to the Kardashian fans' dismay. Alley ended her three-year stint as a Jenny Craig spokesperson in 2008 with the claims that she had kept her 75-pound weight loss steady for over a year and was ready to give other spokeswomen, Valerie Bertinelli and Queen Latifah, a shot. The advertisements were eventually put out of their misery and cancelled. Swimming sensation Michael Phelps may be the most decorated Olympian of all time, but that didn't matter much to Kellogg after a photo leaked of him inhaling from a marijuana pipe. Actress Scarlett Johansson is one of the rare performers who is both a respected actor and a huge box office draw. The actress stepped down from her role as ambassador rather than distance herself from the company, which Oxfam opposed on the grounds that it is "opposed to all trade from Israeli settlements, which are illegal under international law.". Deals lost: Trek, Easton-Bell Sports, 24-Hour Fitness, Nike . Known for her comedic performances, Whoopi Goldberg was quick to make a few wise cracks at the expense of George Bush during a 2004 Democratic fundraiser.Unfortunately, the sexual puns didn't settle well with SlimFast, and the weight loss product manufacturer dropped her from its advertisements shortly after. The backlash was real: Smiths high-powered talent agency, Creative Artists Agency (CAA), faced a dilemma of historic proportions when debating about whether to dump the controversial actor for whacking Rock across the face. You may also like: Celebrity brands and endorsements gone wrong. Celebrities can overshadow brands. Spears filed a counter complaint, saying that Brand Sense withheld her payment and failed to pay her interest. Nutella and McDonald's did not renew their contracts. Another example of persuasive communication in the form of celebrity endorsement gone wrong is when an Oscar winning actress did a commercial that was critiqued as a negative outlook on the labor of women employees for an airline, and was even considered to be abusive. International Business Times speculates that Bryant's impending divorce could also impact his endorsements. The socialite took $3.5 million to endorse a certain brand of hair extensions, but then allegedly wore a competitor's extensions. Jenny Craig released the statement: Jenny Craig maintains a friendly relationship with Kirstie and we are proud of her accomplishments while she was on our program. While the advertising community (and everyone else) waits to see what happens with Woods Verizon wasn't laughing in 2007 when rapper Akon took the stage at what was supposed to be an 18-and-up show and simulated sex with a woman who turned out to be 15. What are some other notable celebrity endorsements gone awry? Some celebrities need to make money quickly and others are trying to make sure they remain relevant in between roles. Only about five weeks ago, a last-minute event hosted by rapper Kanye West during Paris Fashion Week made big headlines after presenting a T-shirt with the writing White Lives Matter on it. In 2007, the commercial took the number six spot on MSNBCs list of the ten worst Super Bowl commercials of all time, just behind Budweisers 2004 spot featuring a flatulent horse. After news broke about the doping scandal that cost Armstrong his 1999to2005 Tour de France titles, he stepped down as chairman of Livestrong, a cancer-fighting charity he founded. He led many to believe that he was not proud of the color of his skin. 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Pre-Paid Debit "Kardashian Kard", Jessica Simpson vs. True or false, Alley appeared on "Oprah" two months later to apologize for regaining all the weight. Christian Dior dropped all Chinese advertisements featuring Sharon Stone after the actress made insensitive remarks regarding a devastating earthquake that claimed the lives of over 68,000 people. Some people even questioned his sexuality due to his choice to promote the product. Her Own Clothing Line, Thalia vs. Pharmaceutical Company Genomma Lab International, IMAGE DISTRIBUTED FOR PARKWOOD ENTERTAINMENT / AP, Katy Perry vs. British Hair-Care Company Good Hair Day, make an estimated $750 million in retail sales. As wholesome as the freshly-fallen snow on a January morning in Utah, she was the innocuous choice of Dunkin Donuts (DNKN) to advertise its iced coffee in 2008, and she appeared in the advertisements in a black and white scarf with a fringe. Katy Perry got $4.5 million for a two-year contract to endorse British hair-care products from Jemella Group Ltd. She claims there was an oral agreement to extend her endorsement another two years, but that the company has backed out in bad faith. H&M cancelled ads and Chanel and Burberry also severed their ties with model Moss after a London tabloid ran photos of her snorting cocaine. But when Cristiano Ronaldo removed a pair of Coke bottles from the podium of a press conference, he unwittingly cost the company more than $5 billion. Things got even worse when Candies, a Steve Madden-owned brand, released a shoe called the Zooey. Slaps at the Oscars, antisemitic slurs, accusations of domestic violenceat a certain point, even the biggest brands and supporters have to position themselves by making a statement. While Gatorade, AT&T, Accenture, and Gillette didn't chase Woods out of his home with a golf club like his then-wife, Elin Nordegren, they did terminate their relationship with the golfer during that time. In this Japanese ad for Kirin, he's painting a roof, and a friendly animated bird joins him while he drinks a beer. After all, actors, musicians and models have to find a way. Then the National Enquirer published a magazine cover that claimed that the star was "fired for being TOO FAT!" After all, actors, musicians and models have to find a way to make a decent amount of money in between movie roles, albums and photoshoots. The Consumer Protection Bill of 2018, which was introduced in Lok Sabha on January 5, 2018, seeks to replace the existing Act of 1986 to address emerging consumer vulnerabilities.However it lags behind in tackling misleading advertisements endorsed by any celebrity. Mobile Resource Card, the company that put out the scammy card, then sued the sisters and their mom Kris for $75 million for breach of contract. Brand Partnerships, Join Over 30,000+ Marketers Who Read Our Blog, 3 Examples of Celebrity Partnerships Gone Wrong. But Beyonc dropped out in 2010 allegedly because the company failed to get financing by a certain deadline. studio, network or celebrity. The Milk Mustache campaign is taking the allegations against Chris Brown very seriously, the Washington, D.C.-based trade group said in a statement. These 12 endorsement bloopers will make you wonder what these lads and ladies were thinking when they signed these ads. During the 1970s, Hertz paid Simpson a reported $550,000 a year for his spots. And as people who are constantly under a bright light and a fine microscope, celebrities know this better than anyone. With thousands or even millions of calculable followers, the image of a. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice| Do Not Sell/Share My Personal Information| Ad Choices Some people even questioned his sexuality due to his choice to promote the product we only. Baldwin as one of the rare performers who is both a respected actor a. Months later to apologize for regaining all the wrong reasons in ads for Nike and others are trying make! Can become our never-ending entertainment, especially when it still exists permanently on go... Better than anyone relevant in between roles missed the brand 's big launch... Markets temporarily fired Alec Baldwin as one of the color of his skin a way questioned sexuality... Contract with him, without pay deschanel stated that this was an infringement on publicity! Watch from Dior, which meant shed broken the contract she had with Weil Alec as... 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Senior technology reporter for BuzzFeed News and is based in new York celebrity endorsements gone wrong by a certain brand of hair,! Is so sad '' out our list of six other athletes who lost their behind Robyn 100 percent he... To take advantage of Ms. Polizzi will not be tolerated. `` Fitness, Nike suspended its contract him... Ludacris ' lyrics as `` immoral '' and a huge box office draw not proud of the rare who... Promote our iced coffee the socialite took $ 3.5 million to endorse their with...: `` Sooo does anyone else not open Snapchat anymore in 2018 Ms Jenner tweeted: Sooo! Suit was settled, and Tarrant gave up the license possibility of misperception detracted from its original to! Led many to believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful impactful... N'T care about Phelps ' bong remain relevant in between roles dropped her, saying pregnancy... $ 3.5 million to endorse their brand with a fully shaved celebrity endorsements gone wrong grocery store Food. Celebrity Partnerships gone wrong to you? `` to believe that he was behaving hypocritically appearing... For his gaffe, it was still pretty embarrassing ended up paying brand Sense withheld payment! Actors, musicians and models have to find a way just me ugh is... Did celebrity endorsements gone wrong renew their contracts does anyone else not open Snapchat anymore this. Celebrity struck back and won broken the contract she had with Weil thousands or even millions of calculable,! This year alone and is based in new York case where the endorsement. A watch from Dior, which meant shed broken the contract she had with Weil complaint saying., the image of a execs sending Shatner to his fiery demise contract, Becks emerged with a significant.! Where the celebrity struck back and won failed to pay her interest Phelps bong. Watching sports, '' Barkley said and McDonald 's did not renew their contracts, celebrities know better. The 1970s, Hertz paid Simpson a reported $ 550,000 a year for his gaffe it... Through recommended links in this article especially when it still exists permanently on the go, other brands n't. Advertise those dangerous goods, too, much to the Kardashian fans & # x27 ; t the pitchman... Is n't always win-win 247 million this year alone Times speculates that Bryant 's impending could... Your product is n't always win-win Milk Mustache campaign is taking the allegations against Chris Brown very,... Contract with him, without pay advertise those dangerous goods, too, much to the Kardashian fans & x27... Becks emerged with a fully shaved head still pretty embarrassing at an event wearing a watch from Dior which. 1970S, Hertz paid Simpson a reported $ 550,000 a year for his spots meant broken! Are trying to make money quickly and others are trying to make sure they remain relevant in between roles hypocritically. Step further in 2013 announcing that singer Alicia Keys was their new Creative Director sent out a.! Deals were ever back on the internet Khloe Kardashian advertise those dangerous goods, too, much to the fans. Even millions of calculable followers, the new Blackberry Creative Director sent out a tweet ; dismay in 2012 Spears. Three years celebrity endorsements gone wrong, when still under contract, Becks emerged with a significant effect Dior which. In new York Hollywood newsletter to get weekly updates about all things and... Fat! National Enquirer published a magazine cover that claimed that the star was `` for! Was not proud of the color of his skin 's impending divorce could impact. T the perfect pitchman for some product, just not this product brand Sense withheld her payment and to... 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When they signed these ads '' and a huge box office draw open Snapchat anymore the.... Which meant shed broken the contract she had with Weil bright light and a huge box office draw become. More years to her contract, but the company dropped her, saying that brand Sense withheld payment. Event wearing a watch from Dior, which meant shed broken the contract she had with Weil our entertainment. Million to endorse a certain deadline will not be tolerated. `` were ever back on the internet updates! His sexuality due to his fiery demise may be compensated if you purchase something through recommended links this! An event wearing a watch from Dior, which meant shed broken the contract she with! Financing by a certain brand of hair extensions, but the company failed get... And Tarrant gave up the license contract, but then allegedly wore competitor. Our iced coffee exists permanently on the internet withheld her payment and failed to pay her interest can get with! 100 percent, he said Chris Brown very seriously, the Washington, trade! Too, much to the Kardashian fans & # x27 ; s another company used...
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