Panera Bread has announced it will now offer an Annual Unlimited Sip Club membership, the first-ever nationwide unlimited annual beverage subscription in the restaurant industry for all self-serve beverages. A monthly subscription service is still available for $11.99 (plus tax), with both subscription models entitling customers to one self-serve beverage every two hours. Just enter your password to connect your MyPanera account with Facebook. Become a member and start earning rewards today. On Tuesday (April 19), the fast-casual bakery-caf brand . The billing cycle is determined by the date you sign up for the subscription. The new Unlimited Sip Club subscription is available for $10.99 per month plus tax and includes one self-serve beverage every two hours during regular bakery-cafe hours, including free refills at participating U.S. Panera Bread bakery-cafes. We have seen incredible response to Unlimited Sip Club since we launched nationally last year, both for our guests and for our business. It was originally $14.99 a month and was changed to its current price of $10.99 a month. Excludes catering orders and orders placed on third party delivery sites. Panera Bread's coffee subscription program continues to be a success story for the chain, with nearly half a million paid subscribers currently, Panera's CEO said Tuesday.. Panera launched the $8.99-per-month unlimited coffee offering in late February, just as the coronavirus was beginning to impact the U.S. . You may cancel at any time. Our site has a whole new look, and we cant wait for you to be one of the first to give it a try. Plus, frozen drinks, smoothies and options for a group. Unlimited Sip Club includes all self-serve coffee and tea, NEW Panera Charged Lemonades, and Pepsi-Cola products. toFormat: 'h:mm a' From our new Charged Lemonades to our fan favorite Passion Papaya Green Iced Tea to bubly Lime from PepsiCo, we're excited to give our guests even more choice and more beverage options to fuel their day.". Cannot be combined with other promotions. Offer cannot be redeemed for cash or combined with select offers or credits. Manufacturer and distributor of Pita, Naan and Flatbreads; Baklava, Spanakopita. With investments in technology and operations, we now offer new ways to enjoy your Panera favorites like mobile ordering and Rapid Pick-Up for to-go orders and delivery all designed to make things easier for our guests. Can I use my Unlimited Sip Club Subscription with a third-party delivery service? })]) }}. A monthly subscription service is still available for $11.99 (plus tax), with both subscription models entitling customers to one self-serve beverage every two hours. That means crafting a menu of soups, salads, and sandwiches that we are proud to feed our families. Offer may expire without notice due to error, fraud, or other unforeseen circumstances. Copyright 2023 Panera Bread. {{ 'We have sent an email with sign in instructions to {0}.' Only members of MyPanera can sign up for a subscription, but it's easy to join. Panera's initial coffee program, which garnered more than 600,000 members, has driven an increase in visits and yearly spending by members, Burnett said. Our site has a whole new look, and we cant wait for you to be one of the first to give it a try. Monthly and annual Unlimited Sip Club members score exclusive perks like Sip Club Saturday deals, VIP challenges, and more. Why This New Caribbean Cocktail Bar Is One to Watch, Buy This $6 Denny's T-Shirt and You'll Get Free Breakfast for a Year, Where to Get Free Coffee on National Coffee Day, The 7 Food Trends That Defined Travel in 2022, I Tried Shaker & Spoon's Cocktail Kit for a Month: Here's Why It'll Be My Go-To Gift This Holiday Season, first selling their Never Ending Pasta Pass, introducing a subscription for hot coffee, hot tea, and iced coffee. This is a BETA experience. The subscription entitles eligible subscribers to the following subscription benefits: drip hot coffee, iced coffee, hot tea, fountain soda beverages, bubbler drinks (regular, sweet, and Passion Papaya green iced teas, and Agave Lemonade), and Charged Lemonade beverages (Fuji Apple Cranberry, Mango Citrus Yuzu, and Strawberry Lemon Mint) once every two hours during normal bakery-cafe business hours, including unlimited refills. Copyright 2023 Panera Bread. | replaceVariables([foundEmailAddress]) }}. He pointed to a study he read that said most coffee-drinking Americans spend $1,500 a year on premium coffee annually, and with Paneras subscription that cost has dwindled to about $130 yearly at the new price. From our new Charged Lemonades to our fan favorite Passion Papaya Green Iced Tea to Bubly Lime from PepsiCo, we're excited to give our guests even more choice and more beverage options to fuel their day.". as well as other partner offers and accept our, Visit Business Insider's homepage for more stories, How restaurants are tapping into the booming 'subscription economy,' and why experts predict it has long-term potential. Starting Wednesday, U.S. customers who pay $5.99 per . If you do not cancel either before your renewal date or after the expiration of any free trial or discounted offer, your credit card will automatically be charged $10.99 plus tax for the monthly subscription and will be charged on a recurring monthly basis every thirty (30) days thereafter until you cancel your subscription. Everything is turning into a subscription these days, anyway. Minimum order of $5 required, exclusive of taxes, fees, or charges that may apply. Promo can only be redeemed once per account and/or billing address. How do I cancel my Unlimited Sip Club subscription? Eduardo Luz, Panera's chief brand and concept officer, won . Welcome back to Panera! One subscription per person. You can redeem one eligible beverage every two (2) hours and can get unlimited refills of that same beverage each day. Excludes all other beverages, including without limitation, cold brew iced coffee and espresso and cappuccino beverages. I spent the next week testing Panera's coffee subscription. All rights reserved. This field is required. We believed that food that was good and that you could feel good about, served in a warm and welcoming environment by people who cared, could bring out the best in all of us. Excludes all other beverages, including, without limitation, bottled beverages, smoothies, frozen blended drinks, cold brew iced coffee, and espresso and cappuccino beverages. Offer valid at participating U.S. bakery-cafes only. By clicking Sign up, you agree to receive marketing emails from Insider Ultimate Sip Club will be free until July 4 for customers who sign up before May 6. This is an individual subscription tied to your MyPanera account. Gift Card Terms & Conditions. The Unlimited Sip Club Subscription ("Beverage Subscription") is available for registration and redemption in participating U.S. Panera Bread bakery-cafes. In February, the fast casual brand added contactless dine-in ordering to reduce friction in the dining room. News and information presented in this release has not been corroborated by WTWH Media LLC. In fact, an April 4, 2022 Harvard Business Review study on loyalty programs written by Raghuran Ivengar, Young-Hoon Park and Qu Yu, revealed that customers of these subscriptions spent more than twice as much per month after subscribing to the retailers loyalty program. But it also concluded that some customers contributed substantially to the increase in revenues, while others did not., It also noted that 75% of the increases stemmed from new products that customers had not previously bought. Have a question? Why? Spoiler Alert! The company boosted subscriptions with a very popular #FREECOFFEE4SUMMER promotion. Restaurants big and small are experimenting with their menus to align with the preferences of on-the-go diners and mitigate the impact of rising food costs, supply chain disruption and shrinking consumer discretionary funds. Registration available online only including Kiosk. Panera Bread has introduced an annual version of its in-store beveragesubscription, offering Unlimited Sip Club members a years worth of drinksfor the price of 10 months. WiFi Terms Of Use By the end of 2021, Paneras Coffee Club had grown to 600,000 subscribers, of which 300,000 were paying (most new members receive free membership for the first three months and then are charged). On periodic Saturdays during your Subscription, Panera will offer exclusive Subscriber promotions such as free or discounted menu items. Welcome back to Panera! To cancel your subscription online, visit the Cancellation section atwww.panerabread.com/UnlimitedSipClubor on the Panera Bread app. Pret A Manger entered the US market with a store in New York in 2000 and currently operates approximately 80 outlets across the US. Not valid with any other coupon or offer. Guests must tap their loyalty cards to activate it and use it, enabling Paneras to track their purchases. If you do not cancel either before your renewal date or after the expiration of any free trial or discounted subscription offer, your credit card will automatically be charged $119.99 plus tax for the annual subscription until you cancel your subscription. Today, Panera announces the launch of Unlimited Sip Club, the first-ever nationwide unlimited beverage subscription for all self-serve beverages. To cancel your subscription online, visit the Cancellation section atwww.panerabread.com/UnlimitedSipClubor on the Panera Bread app. Each night, any unsold bread and baked goods were shared with neighbors in need. Delivery hours may vary. The chain must have been happy with the results because Panera has announced they are essentially expanding that concept to include all the self-service drinks on their menu. "These Charged Lemonades reach a new guest looking for an alternative to traditional energy drinks, and are great examples of our culinary principle, The Familiar, Made FantasticTM. When Panera's Coffee Club launched in February 2020, the Coffee Club cost $8.99 monthly. The program excludes espresso drinks, bottled drinks and smoothies. ", "PepsiCo is excited to partner with Panera to reshape the way beverages are served with The Unlimited Sip Club," said Scott Finlow, Global CMO Foodservice, PepsiCo. "Our guests have loved the subscription model and the convenience and value it brings to their daily lives. Annual subscribers also get free delivery. Now, members can pay $11.99 per month or $119.99 per year for unlimited hot and cold drinks. Large chains like Panera and P.F. Registration available online only including Kiosk. Offer may expire without notice due to error, fraud or other unforeseen circumstances. membership, the first-ever nationwide unlimited annual beverage subscription in the restaurant industry for all self-serve beverages. fromFormat: 'HH:mm', Panera Bread is part of Panera Brands, one of the largest fast casual restaurant companies in the U.S., comprised of Panera Bread, Caribou Coffee and Einstein Bros. Bagels. A portfolio of 26 beverages is available through the subscription plan, including hot and cold coffees and teas, fountain drinks and Charged Lemonades. Panera originally tested the beverage subscription service in the spring of 2020 in an attempt to bring customers back into the store during the pandemic. What is the Panera Unlimited Sip Club Subscription? Launching today, April 19, Panera's Unlimited Sip Club is being billed by the chain as "the first and only monthly subscription in the restaurant industry that provides unlimited self-serve beverages." When my editor asked how I'd feel about getting free coffee for a month, I said I'd love it. Yes, your visit will count towards earning rewards if your order includes a purchase. Convenience store chain Circle K is launching a beverage subscription program, following in the footsteps of Burger King and Panera Bread. Hence, customers feel theyve already saved money and can add a breakfast sandwich to their order. You may opt-out by. The Ultimate Sip Club, Burnett said, is the product of that desire. For $11.99/month plus tax, you can enjoy any size drip hot coffee, hot tea, iced coffee, iced tea, Charged Lemonade, lemonade, or fountain beverage every two (2) hours during regular bakery-caf hours, including free refills of the same beverage at any participating U.S. Panera Bread bakery-cafes. For just $8.99 (plus tax) per month, Panera customers can order one cup of drip hot coffee, hot tea, or iced coffee (including refills of the same drink) every two hours at participating U.S . fromFormat: 'HH:mm', No short cuts, just bakers with simple ingredients and hot ovens. {{ 'Hi {0}' | replaceVariables([customerInfo.firstName || '']) }}, {{ '{0} Rewards' | replaceVariables([customerInfo.rewardsCount]) }}, {{ 'Available after {0}' | replaceVariables([$options.filters.formatTime(availableAfter, { For $10.99 per month (plus tax), Panera is . Were excited to offer even more disruptive value with the annual membership. Applicable taxes paid by bearer. The Beverage Subscription entitles eligible subscribers to the following Subscription benefits: drip hot coffee, iced coffee, hot tea, fountain soda beverages, bubbler drinks (Regular, Sweet, and Passion Papaya Green iced teas, and Agave lemonade) and Charged Lemonade beverages (Fuji Apple Cranberry, Mango Citrus Yuzu and Strawberry Lemon Mint) once every two hours plus unlimited refills. The Unlimited Sip Club has also increased in price from $8.99 to $10.99 per month, marking a 22% price increase on the coffee subscription first introduced in March 2020 at the beginning of the pandemic. The subscription idea is smart, and I think with the kinks worked out and better coffee it could be a hit. Whereas the coffee subscription debuted at $8.99 per month, this larger plan is launching at $10.99 per month and available to anyone who is a member of (or joins) the chain's free MyPanera loyalty program. Some offer unlimited drinks or free delivery for a monthly fee; others will bring out your favorite appetizer each time you visit. In fact, a 20 fl. Panera self-serve beverages are available nationwide in Panera bakery-cafes, on Panera's e-commerce site, and via the Panera app. | replaceVariables([foundEmailAddress]) }}, Want to do this later? Panera Bread locations have introduced a subscription model for their coffee. Cold Brew, espresso drinks, and other beverages are not included in your subscription. If applicable, the Convenience Fee offsets costs associated with online ordering including technology development, marketing, and administrative activities. Olive Oil in Coffee? Must be a MyPanera member and at least 18 years of age or older to register. Purchase required. Taco Bell, for example, debuted its Taco Lover's Pass nationwide in January, which drove new loyalty sign ups. Your Unlimited Sip Club subscription will automatically renew each month. LOUIS, (BUSINESS WIRE) -- Today, Panera Bread announces it will now offer an Annual Unlimited Sip Club membership, the first-ever nationwide unlimited annual beverage subscription in the . Beverages may vary by location. from 8 AM - 9 PM ET. Get Ready for Starbucks Oleato, Guinness Nitro Cold Brew Coffee With Beer, Dunkins Irish Creme 2023 And Shamrock Shake Rival. Go to the Subscription section atwww.PaneraBread.com/UnlimitedSipClubor visit the Panera Bread app to cancel your subscription. In September 2021, Pret A Manger also launched a coffee subscription program, based in Washington, D.C., and New York, which included a more expensive premium tier that granted customers access to espresso drinks. No worries, just sign in to your MyPanera account and well get it straightened out. The subscription entitles eligible subscribers to the following subscription benefits: (1) drip hot coffee, iced coffee, hot tea, fountain soda beverages, bubbler drinks (regular, sweet, and Passion Papaya green iced teas, and Agave Lemonade), and Charged Lemonade beverages (Fuji Apple Cranberry, Mango Citrus Yuzu, and Strawberry Lemon Mint) once every two hours during normal bakery-cafe business hours, including unlimited refills. Your reward for a beverage can be used to get an additional coffee with your order or may be valid for a beverage thats excluded from your subscription. One subscription per person. hot Dark Roast coffee. Registration available online only including Kiosk. Cannot be combined with other promotions. Note that this means free refills in-store, or . By Brian Amick. A commitment to transparency and options that empower our guests to eat the way they want. For more information, visit panerabread.com or find us on Twitter (@panerabread), Facebook (facebook.com/panerabread) or Instagram (@panerabread). Eduardo Luz, Panera's chief brand and concept officer, won . Other additions such as Milk, Skim Milk, Almond Milk, Half & Half, Sweeteners are included in the monthly subscription price. Because we think that simpler is better and we believe in serving food as it should be. In February 2020, Panera launched unlimited coffee and tea for $8.99 a month, and the new subscription now expands that to 26 other beverage choices including soda and lemonade for $10.99 a month . Read more: How restaurants are tapping into the booming 'subscription economy,' and why experts predict it has long-term potential. Chaudhary replied, We were able to make beverages completely accessible for a flat price., Hence, people can come to Paneras for healthy food and save money on their beverages, Chaudhary suggested. Existing coffee subscribers will be grandfathered into the new Unlimited Sip Club for the previous price of $8.99 a month through the end of the year. Subscribers were only eligible for ordering coffee; it doesnt include purchases of cappuccino, caf au lait or espresso. Panera tested this subscription model in three states before its nationwide debut. When typing in this field, a list of search results will appear and be automatically updated as you type. Please use the proceeding form fields to log into your MyPanera account! Hence, its coffee club subscribers frequented its eateries at eight times higher visits than in the past and 30% of them added a food item to their check. I think the subscription program is a disruptive way to unlock value for our customers. You may cancel at any time. Upcharges apply. I really wanted to love this service, but the coffee just wasn't good, and the service was chaotic. "We need to have something that's worth coming across the street for and it has to provide disruptive value," Burnett said. Eduardo Luz, Panera's chief brand and concept officer, won't . "At Panera, we believe in making great food experiences accessible to all. So it launched a subscription program that offered unlimited coffee and tea for $8.99 per month. Guests who sign up for the Unlimited Sip Club from today through May 6 will receive a free subscription through July 4**. Some of Panera's recent moves have focused on improving beverage offerings, with the company testing Miso Robotic's CookRight Coffee system to monitor the freshness of its brewed coffee. "Our three new Charged Lemonades are a refreshing new way to get your energy boost in true Panera fashion - with delicious flavors, powered by Clean plant-based caffeine from guarana and green coffee extract. The Unlimited Sip Club Subscription ("Beverage Subscription") is available for registration and redemption in participating U.S. Panera Bread bakery-cafes. You can subscribe online atwww.PaneraBread.com/UnlimitedSipClub, in the Subscriptions section of the Panera Bread app, or at a kiosk where available in participating U.S. Panera Bread bakery-cafes. Can I share my Unlimited Sip Club Subscription with my family or friends? Benefits of the program are non-transferable. No worries, just sign in to your MyPanera account and well get it straightened out. "They have a value of approximately 11 times that of a non-member," she said. After July 4, customers will pay $10.99 per month. One subscription per person. Your subscription includes one (1) cup ofany flavordrip hot coffee, hot tea, iced coffee, iced tea, Charged Lemonade, lemonade, or fountain beverage every two (2) hours during regular bakery-cafe hours, including free refills of the same beverage at any participating U.S. Panera Bread bakery-cafes. As of March 29, 2022, there were 2,117 bakery-cafes in 48 states and in Ontario, Canada, operating under the Panera Bread or Saint Louis Bread Co. names. This worked on me one day this week, when I added a bagel to my order. Expires {{ data && data.expiryDate || 'soon' }}. For $10.99 per month (plus tax), Panera is expanding its industry-disrupting unlimited coffee subscription to incorporate the entire Panera portfolio of self-serve beverages, including hot and iced coffee, hot and iced teas (regular, Sweet Tea* and Passion Papaya Green Iced Tea), Agave Lemonade, Pepsi-Cola fountain beverages, and Panera's newly launched Charged Lemonades**. 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